Marketing Strategy

Staging

We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time. We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.

Professional Photography

Consumer data confirms that before talking to a real estate agent or contacting a homeowner, 98% of buyers conduct independent online research. A picture is worth 1,000 words, and our professional real estate photographer will capture your home in a way that makes every one of those words count toward a quick sale and a great price.

Public Relations

We strategically advertise in several publications. Our display advertising appears in local, regional, and national/international publications, which target specific audiences for unique or estate properties. We will select the publications appropriate for the marketing of your property.

Print Media

We provide professionally designed property flyers, utilizing beautiful photography and showcasing your home to potential buyers, and we send postcard mailings to neighbors to get the word out that your property has been listed for sale so they can let their friends and family know there’s a home close to them on the market.

Technology Driven Marketing

We provide online activity reporting, offering unbiased marketing intelligence to help guide listing campaigns and keep track of the performance of your listing with metrics, including listing views, leads, shares, and favorites captured from major portals, broker sites, and MLS systems. You will receive a weekly email with a summary of the online activity for your listing within the MLS and on other top sites across the web.

International Reach

We have an aggressive strategy for attracting international home buyers to our listings. We distribute information about your listing to a wide array of premier consumer websites to ensure maximum exposure to qualified buyers and investors across the globe. The network of trusted international websites for our listings includes the leading real estate websites viewed in the UK, China, and India.

Website Exposure

Our company website gets thousands of unique visitors per month. Among the features specifically designed to give consumers all the real estate information they want, are local featured listings on the site. Equity Union’s listing agent lead philosophy enables us to get every lead that expresses interest in your property to help find your buyer.

Individual Property Websites

We will create an individual property website highlighting your home’s professional photos, videography, and property description so potential buyers and real estate agents have convenient digital access at their fingertips, no matter where they are.

Social Media

We highlight your property on our popular Facebook and Instagram pages where we post updates and announcements including “listings coming soon,” “hot properties just listed,” “properties with special features and amenities,” and “Save the Date” posts for upcoming open houses.

Open Houses

A successful real estate open house requires expert planning, proactive marketing before the open house, and diligent follow-up on leads it generates. Our open houses are a magnet for potential buyers and can be invaluable in helping you market and sell your home.

Strategic Pricing

Pricing your property competitively will generate the most activity from agents and buyers. When we list your home, we’ll recommend the best price to present your home on the market for to ensure to the quickest sale at the highest price possible.

Download our listing presentation

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Download our listing presentation and learn about how we help get you the best price for your home.

When you’re ready to sell, it would be our pleasure to present how our marketing strategy will get you top dollar for your property. Get in touch with us today for a free property valuation at no cost or obligation.